The Big Five model is the only personality assessment framework with solid scientific validation and proven predictive capability. With our certification, you will learn to interpret profiles, make evidence-based talent decisions, and stand out as a professional in a market that still relies on intuition.
It is not just training. It is a qualification that transforms how you make people decisions and how you position yourself as a professional.
While others continue using tools without scientific validation like the MBTI or color tests, you will work with the model backed by the most empirical evidence in the world. Big Five is the gold standard in personality psychology.
It is not about describing personalities out of curiosity. It is about predicting performance, turnover, leadership, and person-role fit. Decisions that directly impact business results.
Very few HR professionals, headhunters, or consultants master Big Five-based assessment with the depth this certification offers. It is an asset that sets you apart.
You do not just learn theory. You learn to use SmartPeople4, a platform with proprietary tests, interactive dashboards, automated reports, and the ability to customize competencies by company.
Designed for professionals who want to go beyond intuition. Choose your starting point based on your experience and goals.
Master the use and interpretation of SmartPeople4. Learn to read profiles, identify patterns, and apply results to selection and development processes.
The five personality dimensions, their scientific basis, and why they surpass other models
Configuration, sending assessments, candidate management, and dashboard navigation
How to read each dimension, what it implies in the workplace context, and how to communicate results
Radar, percentiles, comparisons, automated reports, and company-specific customization
Real-world case studies in selection, internal promotion, and development plans
Theoretical and practical evaluation to obtain the Practitioner certification
Advanced analysis of the 30 facets, success profile design, risk prediction, and the use of People Analytics for strategic talent decisions.
The 6 facets of each dimension, nuances that make the difference in selection and development
How to build the ideal profile for each position based on data, not assumptions
Predictive models applied to people management. Anticipating instead of reacting
Data analysis at the organizational level: culture, talent, risks, and opportunities
Identifying high potential, designing succession plans, and making science-based promotion decisions
Solving a real business case with report delivery and defense before evaluators
From your first point of contact to becoming a certified expert in psychometric assessment.
You contact us, we choose the edition that best fits, and you reserve your spot
Complete training in Big Five and SmartPeople4 with certification exam
Deep dive into facets, success profiles, prediction, and People Analytics
You apply what you have learned with real clients, with our support and supervision
For professionals who make decisions about people and want to do so with rigor, evidence, and world-class tools.
It is not a generic course. It is a qualification designed by the person who created the tool.
We work with the only scientifically validated model, with a proven biological basis and real predictive capability. Not with trendy typologies lacking empirical support.
You do not just learn theory. You leave certified to use SmartPeople4 independently with your own clients and processes.
The Expert level takes you to the detail of all 30 facets. Two people with the same high dimension score can be completely different at the facet level.
The certification is delivered by Rodrigo Martinez de Ubago, creator of SmartPeople4, psychologist, and a leading figure in psychometric assessment applied to organizations.
We work with real data and profiles from selection, development, and succession processes. What you learn here applies directly the very next day.
At Expert level, you gain access to the SmartPeople4 AI agent and learn to use People Analytics for organizational-scale decision making.
Psychologist specializing in psychometric assessment and selection. Creator of SmartPeople4 and of the B5C and B5L tests based on the Big Five model. Author of "Para que Cambiar". Over two decades helping organizations make talent decisions with scientific rigor and a commitment to letting the data tell the truth.
Leave us your details and we will contact you with information about the next edition. You can also schedule a call directly.
Or if you prefer, schedule a call and we will inform you personally.
