Where people strategy meets science

People are the business. We prove it.

We combine scientific rigor and real-world experience to transform leaders, teams and organizations. Over 20 years. More than 200 organizations. 15 countries.

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Sandra Martín García, CEO of People4
Executives trained
2,000+
across 4 continents
Predictive accuracy
95%
SmartPeople4 + interview
Turnover reduction
-20%
in selection processes
25+
years of experience
2,000+
executives trained
50+
organizations
10+
countries
4
continents
New 2026

People in the age of artificial intelligence

AI is transforming how we work, lead and manage teams. We don't sell technology: we prepare people for a world where technology is changing the rules.

🧭

Leadership in AI environments

How to lead teams when AI is transforming roles, competencies and expectations

👥

Managing human-AI hybrid teams

New dynamics of coordination, trust and decision-making in augmented environments

📊

People Analytics

Data-driven people decisions: turnover, talent, culture, risks. Evidence-based prediction

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SmartPeople4 AI Agent

Ask about any candidate and get answers based on real psychometric data

95%
Predictive accuracy with AI + Big Five
Our models combine behavioral science and data analysis to rigorously predict future performance
100%
Accuracy in blind study
We predicted startup success by assessing their founders
25%→75%
Pass rate
Improvement in medical school selection with predictive assessment
Solutions

Your challenge is unique. So is your solution.

We don't replicate off-the-shelf models. Every program starts with a real conversation, an honest diagnosis, and a design tailored to your organization.

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Leadership and Transitions

Esfera Method, Extraordinary Leaders program and executive coaching. Includes new leadership modules for the AI era.

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Assessment, Evaluation and People Analytics NEW

SmartPeople4 + 360° assessment + organizational mapping. Data to make people decisions with scientific rigor.

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📐

People Strategy

Strategic HR plans, organizational redesign, competency models and change management.

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🤝

Teams and Culture

Sintoniza tu Equipo: our proprietary methodology to transform group dynamics into strong, cohesive cultures.

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🚀

People4 Inside

Your strategic people partner, embedded within your company. For SMEs without an HR department or those looking to take a qualitative leap.

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Not sure where to start?

Every program begins with a conversation. Tell us about your challenge and we'll design the solution together.

Let's talk →
SmartPeople4

Science-based psychometric assessment

We predict workplace behavior using the Big Five model. Real-time results, in three languages, from any device.

Big Five Tests

B5C (10-min screening) and B5L (30 facets, 1 hour). Scientifically validated.

Real-time Dashboard

Radar charts, percentiles, rankings and instant predictive reports.

People Analytics

Organizational mapping, turnover prediction, talent detection and culture analysis.

AI Agent

Coming soon: ask about any candidate and get answers based on real data.

Personality profile
85%
Leadership
92%
Openness
70%
Stability
AI Recommendation
Profile with high leadership capability and openness to change. Low turnover risk. Recommended for management positions...
SmartPeople4 Certification

Learn to predict behavior with scientific rigor

Get trained in interpreting the Big Five model applied to organizations. Two levels designed for professionals who want to make evidence-based people decisions, not decisions based on intuition.

Level 1

Practitioner

Master the use and interpretation of SmartPeople4. Learn to read profiles, identify patterns and apply results to selection and development processes.

  • Big Five model fundamentals
  • Using the SmartPeople4 platform
  • Interpreting the 5 dimensions
  • Reading standard and customized profiles
  • Application to selection and development
  • Certification exam
Level 2

Expert

Advanced analysis of 30 facets, success profile design, risk prediction and using People Analytics for strategic decision-making.

  • In-depth analysis of 30 facets
  • Success profile design by role
  • Prediction of turnover, absenteeism and risks
  • People Analytics and organizational mapping
  • Talent detection and development
  • Real case study + advanced exam

Who is this certification for?

HR Professionals Headhunters Independent Consultants Organizational Psychologists Recruitment Managers People Directors Executive Coaches
Open knowledge

Ideas that go beyond consulting

Podcast

People4 Unfiltered

Real conversations with executives, entrepreneurs and professionals who challenge the conventional. No sugarcoating. No posturing.

Listen to episodes →
Research

Big Five of the Spanish Business Leader

The first study in Spain analyzing the personality profile of executives and middle managers using the Big Five model.

Participate in the study →
What our clients say
The first year we intervened in medical student selection, classroom conflicts disappeared. From a 25% first-attempt pass rate to 75%. Simply by measuring personality properly.
Private University
Medical Student Selection Program
Trusted by

Our track record speaks for itself

BBVA Santander Indra Navantia Talgo HSBC Correos Univ. Francisco de Vitoria Acción contra el Hambre Amnistía Internacional CSIC Banco de España Sanitas Aena Sony Allianz ESIC ARVAL Framatome

Every organization is different. Every context is unique.

Tell us what you need and we'll design the solution together. It all starts with a conversation.

Let's discuss your challenges