In 2016 I created a company that I decided to call people4.

After most of my life dedicated to organization development in companies and public institutions, I came to the conclusion that competitive excellence was based on people.

People is the key in all the areas of the organization. The success of many cases that I had worked on, was always related to the value of the people, not other variables.

If we talk from people to people, if we work from people for people, the results are always assured.

I am CEO at People4, an entrepreneur and, when my time allows, I train future leaders in universities and business schools.

If you want to dance, I love salsa.

Sandra Martín García. Ceo

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